Western Innovation Initiative funding helps companies quickly move their ideas to market
December 16, 2016 – Saskatoon, Saskatchewan – Western Economic Diversification Canada
Vendasta Technologies Inc. will be the first company in North America to combine online marketing and sales technology with cloud marketplace technology thanks to a $3.34 million investment from the Government of Canada.
Greg Fergus, Parliamentary Secretary to the Minister of Innovation, Science and Economic Development, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for Western Economic Diversification Canada, made the announcement today during a visit to Vendasta’s headquarters in Saskatoon.
Vendasta helps marketing agencies and media companies sell digital marketing solutions to local small and medium businesses (SMBs). The combined technologies will provide Vendasta’s clients with an expanded range of software applications for marketing and business functions to sell under their brand names to their diverse range of SMB customers across North America.
Traditional marketing formats for SMBs, such as radio, yellow pages advertising, and flyers, are being replaced by search engines, online review sites and other social media. Vendasta’s technology means its clients can increase their sales with a more streamlined approach to helping their SMB customers. Meanwhile, the small businesses can focus on growth instead of struggling with the complex online marketing landscape.
This investment is one of several successful projects to be announced this year under the Western Innovation (WINN) Initiative. The program provides $100 million in repayable contributions to small- and medium-sized companies in Western Canada. Eligible companies can apply for funding to support activities that move ideas to market more quickly.
- Vendasta’s technology also collects and provides market intelligence to its partners to more easily find SMB customers and better target its existing SMB customers’ needs.
- Vendasta will now expand its sales into Australia, New Zealand, and the United Kingdom.
“Canadian companies like Vendasta Technologies Inc. are working hard to bring their innovative products to market. The Government of Canada is proud to support this project that will streamline and modernize online marketing for business. It is organizations such as Vendasta that promote economic growth and create high-quality jobs in Canada for the middle class and those working hard to join it.”
– Greg Fergus, Parliamentary Secretary to the Minister of Innovation, Science and Economic Development
“We are very appreciative of the commitment from Western Economic Diversification Canada and the Western Innovation Initiative, which will accelerate the advancement of this important technology. This also serves to underscore Vendasta’s own core values which are based on driving innovation with respect and agility. We are proud of the exceptional talent and growing technology sector that we have here on the Prairies, and we look forward to continuing growth in this area.”
– Brendan King, CEO, Vendasta Technologies Inc.
Director, Policy, Planning and External Relations
Western Economic Diversification Canada
Director of Brand & Buzz
Vendasta Technologies Inc.
Telephone: 306-955-5512 ext. 227